The Bridge

The Bridge was a cultural and creative industries programme developed by the British Council and Berytech’s Beirut Creative Cluster, with delivery support from Lola Media’s Intelligent Creativity team. It was designed to strengthen Lebanon’s fast-growing creative sector and build lasting international connections.

As Arts Project Manager, I oversaw a six-month programme that combined academic development, hands-on business coaching, and international networking. A highlight was a study visit to London with six Lebanese companies, where each organisation met with counterparts on their “wishlist” to learn from their practices and explore collaborations.

Alongside the study visits, we hosted networking events and peer exchange sessions linking Lebanese and UK creatives. Participants left with structured strategies, new confidence, and tangible opportunities. The Bridge demonstrated how cultural exchange can spark innovation and expand the reach of Lebanon’s creative industries.